Wisr speaks to smart people in the first campaign
Neo-lender company Wisr launched its first national branding campaign, “Smart For You,” via Bear Meets Eagle on Fire.
Wisr was also announced as Tokyo 2020 broadcast and digital sponsor with Seven West Media.
Wisr named Bear Meets Eagle On Fire to his creative account in November 2020 and Speed to his media account.
In one of the 30-second spots, Suzie struggles with the temptation to eat one of the decorative soaps in a bathroom, while a voiceover attempts to communicate with her “smart part.”
Anthony Nantes, CEO of Wisr, said: “There is no bigger audience, or event, that offers a better return on investment than the Olympics, with huge reach in Australian homes, focused on a few weeks. full of action and excitement and emotion. From a brand perspective, it delivers a rare, super-impactful and profitable outcome as we present millions of Australians with a smarter, fairer experience, underpinned by a revolutionary customer experience that improves financial well-being. . “
Micah Walker, co-founder of Bear Meets Eagle On Fire, said: “We are delighted that all of the thinking and distinctive work that we have built together around Wisr and ‘For your smart part’ is showcased in Australia during the Olympic Games. It’s not often that you get the chance to get an idea through every part of a brand, and to see it come to life at such an important time now, that’s great for Wisr. “
Bear Meets Eagle On Fire’s recent work includes a campaign for Optus.
Creative studio: the bear meets the burning eagle
Site design: Resn
Film production: Revolver
Director: Steve Rogers
Managing Director / Executive Producer: Michael Ritchie
Executive producer: Pip Smart
Producer: Ian Iveson
Director of Photography: Stefan Duscio
Prod. Designer: Steven Jones Evans
Editor: Alexandre de Franceschi
Edit House: the editors
VFX and Post: Fin Design and Effects
Sound House: Rumble Studios
Sound designer: Tone Alston
Sound producer: Michael Gie
Sonic Branding: Rumble Studios
Casting: Peta Einberg Casting