Soft meets strong in durable and versatile HP Ultrasuede
Now that performance has gone from a bonus to a necessity that many expect from their fabrics, Ultrasuede has a distinct advantage in the field: decades of experience. The original faux suede microfiber has exceeded the demands of home entertainment, home schooling and home offices since 1970, long before “WFH” became a widely known term. Best of all, despite the benefit of broad consumer awareness of the classic brand, Ultrasuede continues to evolve, not only improving its performance and expanding its color palette, but also minimizing its environmental footprint.
“It’s that luxury textile in your living room, for kids and pets by day and for companionship at night,” says Helene brier, Director of Sales and Marketing of Ultrasuede. “How many other materials can claim that?” “
Spun from ultra-fine polyester fibers, the non-woven fabric offers the soft, supple feel of premium suede on its surface, supported by a sturdy rope-like lining or canvas, which gives the material its underlying strength . The combination of these opposing qualities makes the fabric the obvious choice for endless applications. With its durability and drape, it is used, in varying weights, for everything from handbags, shoes and clothing to cases for wearable tech products to the interiors of automobiles, airplanes and yachts. This versatility has made it a staple of products from major brands such as Lexus, Toyota, Brooks Brothers, Bugatti, Ethan Allen and Adidas.
âUltrasuede does not retain moisture, which is why it is perfect for swimming pools and boats,â says Brier. “It won’t trap odors or attract allergens because there are no threads they can attach to.” It’s breathable, so you won’t stick to your car seat. The all-weather adaptability makes the material, which is warm in winter and cool in summer, the perfect addition to indoor and outdoor furniture. Plus, it’s easy to clean and comes with a 10-year warranty.
Since its inception, Toray Group, the parent company of Ultrasuede based in Japan, has been committed to adopting energy-efficient manufacturing practices and reducing carbon emissions. Since 2010, it has used 100% recycled polyester to produce Ultrasuede; in 2014, the company began incorporating partially plant-based polyester made from biodegradable food waste, including residual fibers extracted from sugar cane that would otherwise be thrown away. âWe may be the first in the industry to do this,â says Brier, who explained that the transition has been rolled out gradually to maintain quality. âWe started at 14% and by the end of 2022 we plan to be at 30%. The goal is to achieve 100% plant-based polyester production within the next four years. “
Courtesy of Ultrasuede
Beyond ethical production practices and exceptional performance capabilities, Ultrasuede also prioritizes aesthetics, ensuring that its fabrics are both timeless and current. Coastal colors – blues, grays and beiges – are popular right now, with browns tending towards the lighter end of the spectrum. For customers specifying brighter palettes, Marigolds, Chartreuses, and Citrons offer a cheery pop of color while also catering to the growing interest in biophilic designs that bring the outdoors in.
âThe deep pink of Wine ‘n Roses also always makes a gorgeous statement,â says Brier. Currently available in 97 solid colors, certainly colourfast, Ultrasuede will introduce two patterns for the first time in the third quarter of 2022: Melange, which will present a heather effect, and Twill, a small-scale zigzag âweaveâ. The screen printing method used to create both allows for greater consistency from batch to batch, reducing any risk of color variations. Each will be offered in five colors.
Equally legendary American designer Halston putting fabric on the map in the fashion world of the 1970s and 80s – Ultrasuede received several cries in Netflix’s recent Emmy-winning miniseries about Icon – the famous furniture maker in the middle of the century Vladimir Kagan was one of the first to adopt upholstery for its curvilinear styles. âIt’s perfect for this purpose because of the way it’s made,â Brier explains. âWhen the fabric is stretched over the frame of a part, it retains the required tension thanks to its tight construction: the canvas gives it strength and just enough elasticity. “
Well inventoried, with plenty of footage ready to ship from its warehouse (unlike products from other companies facing pandemic supply chain delays), Ultrasuede is available for residential applications through Kravet and for contract projects and d ‘welcome via Knoll.
This story is a paid promotion and was created in partnership with Ultrasuede.
Reception photo: A sofa covered with Ultrasuede HP | Courtesy of Ultrasuede