Saudi Basic Industries: highlighting innovation in color, SABIC launches the latest LNP ™ VISUALFX ™ portfolio
SABIC, a global leader in the chemical industry, has launched its latest portfolio of LNP ™ VISUALFX ™ resins featuring unique colors and special effects from the company’s new Expression 2021/2022 color palette, developed through research on emerging aesthetic trends. Colors, Materials and Finishes (CMF) designers and engineers can draw inspiration from this portfolio from consumer preferences revealed by this research, for new 5G-enabled mobile devices and Internet of Things (IoT) applications ( IoT). In addition to the new LNP VISUALFX materials, SABIC’s comprehensive color offering includes global COLOXPRESS ™ custom color and color matching services.
“Big trends including urbanization and sustainability, along with current consumer feelings such as nostalgia and an innate desire to be in nature, have significantly influenced the development of our new Expression palette for LNP VISUALFX resins. Said Maureen MacDonald-Stein, Director, Growth OEM, Specialties, SABIC. “Incorporating these carefully thought-out colors and effects into apps can help designers and brands spark positive emotions and communicate values such as quality and style. Through our proactive work in the area of color trends, SABIC aims to help customers deliver the right colors and effects to achieve their strategic business goals. ‘
New colors and effects LNP VISUALFX
SABIC’s LNP VISUALFX resins are formulated with the rich color and effect inherent in the pellet, allowing customers to create colorful and distinctive parts while avoiding the environmental impact, time and cost of secondary painting. Communicating the themes of the company’s Expression 2021/2022 program, the new LNP VISUALFX portfolio captures the look of today’s hottest design trends, from retro to futuristic, and from avant-garde to soft.
The six Expression 2021/2022 themes are:
Time’s Echo – Retro colors characterized by medium brightness and high saturation evoke nostalgia, creating a link between the past and the present. They breathe new life into classic elements and allow elegance to speak for itself.
Iridescence – The ethereal rainbow colors and delicate luster produce futuristic and surreal impressions. They symbolize how technology allows us to switch between virtual worlds, fantasy worlds and reality.
Sweet Neon – Fluorescent colors generate a feeling of energy and excitement that appeals to young digital natives. They help product designs stand out on screen and in real life.
Moment – Rich, classic hues arouse feelings of calm and appeal to the desire to experience beauty in a tangible way. Metallic textures complement and enhance dark and light colors.
Re-Blossom – Medium light, high chroma colors convey joy and friendliness. They also represent a radical change in people’s values, moving from luxury and consumption to environmental protection and work-life balance.
Natural therapies – Soft hues reminiscent of natural landscapes counteract the coldness of technology. These colors lend themselves to sustainable and recyclable materials and demonstrate the power of nature to relax and refresh.
Each of the expression themes includes six colors, which can be enhanced with a variety of special effects, from Luster to Sparkle to Illuminate (edge glow) and many more.
Incorporating circularity into product design and color selection
The Re-Blossom and Natural Therapies themes come in durable materials. Re-Blossom grades include a compound based on polycarbonate (PC) resins with post-consumer recycling (PCR) content; a flame retardant impact modified polycarbonate / acrylonitrile butadiene styrene (PC / ABS) blend containing PCR; and a recycled polybutylene terephthalate (PBT) compound containing LNP ™ ELCRIN ™ iQ resin from SABIC. ELCRIN iQ LNP resins are produced by chemically recycling consumer discarded polyethylene terephthalate (PET) water bottles into higher value PBT materials. Natural Therapies products include PC / siloxane copolymer resins with excellent impact and up to 80 percent PCR content.
“Our LNP VISUALFX resins can help customers achieve success through the creative use of color and special effects, while reducing their carbon footprint and evoking a feeling of luminosity in these difficult times,” said Joshua Chiaw, Director of commercial management, LNP & NORYL, Specialties, SABIC. “To keep our portfolio aligned with current and upcoming aesthetic trends, SABIC has enhanced our core resins range with new qualities, primarily focused on recycled and upcycled polymers. Customers can be confident that LNP VISUALFX resins are at the forefront of style, performance and durability. ‘
In addition to vivid, beautiful colors and stunning effects, LNP VISUALFX materials deliver exceptional performance. For example, EXL copolymers exhibit high impact resistance, making them suitable for applications such as housings and decorative parts for consumer electronics and home appliances, cosmetic packaging and interior trim components. automobile. SABIC’s SLX copolymers offer excellent chemical and scratch resistance in addition to impact resistance.
LNP product innovation
SABIC’s LNP product line includes innovative thermoplastic solutions for multiple industries including consumer electronics, automotive, healthcare and mass transit. LNP compounds use over 30 base resins and over 200 different fillers to achieve specialized effects, such as aesthetics and color; wear and friction; conductivity; resistance to flames, heat and chemicals; shielding against electromagnetic interference (EMI); antistatic; and weather resistance.