Rockford Floral Shop closes after more than 90 years in business
ROCKFORD, Ill. (WIFR) – It’s the end of an era.
Broadway Florist opened in 1929 on Broadway in Rockford. It was there until eight years ago when the current owner moved it to Maray Dr. Now the business that has thrived for so long in the Stateline is making the difficult decision to close.
“It was by no means an easy decision,” says owner Michelle Stocker.
A full-service flower shop in Rockford is making a bittersweet announcement to customers via Facebook that it will be permanently closing.
“It’s sad. People have been coming here for a while. It’s been a staple in our community for a very long time.
Owner Michelle Stocker says a shortage of full-time staff and inflation factored into the decision. The store operates with at least seven part-time employees.
“I’ve created an identity of who I am when I come here to work, but I’m going to miss people. You know, the reactions we get from doing happy things and things that make people feel good when they get out of here.
One such client is Joan Welsh. She says it’s her go-to place for floral gifts and decorative items for weddings and other occasions.
“That’s why I’m here today; to enjoy the last remaining days of the Broadway florist experience, and there are still a lot of great gift items here for folks for the holidays,” Welsh says.
As a local business owner herself, Welsh says it’s hard to see another company with a strong reputation leave the Stateline.
“Our local businesses are the heart of our community. You know, they support so many other organizations.
Stocker says it has been a pleasure to work with each of his clients.
“It’s nice to see our side and makes us happy to have been here for different important parts of people’s lives,” Stocker says.
Stocker says she will take this time to spend with her family.
The shop will be open from 7 a.m. to 1 p.m. on the last day. Broadway Florist is also running a major sale on all home decor items until its last day this weekend.
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