NutriLeads BV appoints Joana Carneiro as Managing Director
WAGENINGEN, The Netherlands, Aug. 23, 2022 (GLOBE NEWSWIRE) — NutriLeads BV today announced the appointment of Joana Carneiro, Ph.D. as Chief Executive Officer, effective immediately. NutriLeads is a pioneer in functional foods, beverages and supplement ingredients that include award-winning BeniCaros® for immune and gut health. Co-founder and former CEO Erik Dam is leaving the company as it ramps up into the next phase of growth.
Dr. Carneiro joined NutriLeads in April 2022 as Chief Commercial Officer with responsibilities for sales, marketing and business development. Previously, she held several leadership positions in research and development and commercial operations for a decade at DSM, the global health, nutrition and bioscience company. Her roles include Director of Global Commercial Operations and Global Commercial Director with P&L responsibility for ingredient companies serving multiple segments of the food and beverage market. She led multidisciplinary sales teams and developed and executed growth strategies that resulted in strong sales and increased market share. Dr. Carneiro holds a PhD in Chemical Engineering from Delft University of Technology.
“Joana is uniquely positioned to lead the company as it grows from its research and development stage into a global commercial enterprise bringing innovative functional ingredients to manufacturers and formulators around the world,” said Sanne Melles, President of the Supervisory Board of NutriLeads. “The combination of his scientific expertise and real-world success leading and growing B2B ingredient businesses will help us realize the enormous potential of BeniCaros and NutriLeads’ patented RG-I technology platform. .”
“I’m excited to take our business to the next level,” said Dr. Carneiro. “We have an innovative technology platform with numerous health applications and a natural immune health ingredient (BeniCaros) with a unique dual mechanism of action unlike any other in the natural products industry. Equally important, we have an amazing team who are passionate about partnering with manufacturers to bring our bioactive ingredients to market so people everywhere can live happier, healthier lives.
Mr. Melles acknowledged Mr. Dam’s contributions to NutriLeads. “On behalf of the Board of Directors, we thank Erik and wish him the best. We will build on the foundations he helped to create.
“After co-founding NutriLeads in 2014, it’s been an exciting journey with the great and passionate team,” said Dam. “The late 2021 launch of our immune ingredient BeniCaros in the US market and the transition to a commercial health ingredient company are just a few highlights. As we now reach the next phase of our growth strategy, the time has come to hand over my role as CEO to Joana Carneiro. I wish him and his team all the success necessary to move the company forward.
BeniCaros is a bioactive polysaccharide (fiber) derived from recycled carrot pomace. It trains the immune system to stay strong year-round through a unique dual mode of action that primes innate immune cells and stimulates beneficial gut microorganisms that accelerate immune responses. Peer-reviewed clinical research demonstrates that just 300 mg daily of BeniCaros accelerated protective immune responses and significantly reduced the severity and duration of symptoms after controlled challenge with a cold virus.
About NutriLeads BV
NutriLeads is a private company developing a proprietary technology platform based on naturally bioactive fibers called RG-I (rhamnogalacturonan-I) found in certain crops. The company’s first commercial ingredient for functional foods, beverages and supplements is BeniCaros, a novel immune support ingredient that has received multiple industry awards price for research since its introduction to the market last year. NutriLeads has other products in development to protect the gut barrier and improve metabolic health through modulation of the gut microbiome. The company is dedicated to developing natural and environmentally friendly ingredients that meet the highest clinical and scientific standards for quality, safety and efficacy. For more information, visit NutriLeads and Beni Caros.
Yuliya Borre, PhD
Scientific Affairs & Communications Liaison
NutriLeads – Ingredients for Health
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