IMC Webinar Focused on Retail Recognition
As retailers enter the busy fourth quarter, International Market Centers (IMCs) are encouraging an examination of the unique value that individual stores bring to local communities. Presented by Michelle Lamb and Leigh Ann Schwarzkopf of The trend line, the October 5 webinar is titled âThe Art and Science of In-Store Checksâ.
âWith consumers returning to retail in person, it’s more important than ever for retailers to understand how they fit into their communities’ retail offerings for opportunities to differentiate and collaborate,â said said Dorothy Belshaw, executive vice president of IMC, chief customer and marketing officer. officer. âAs we move into the holiday season, we have called on the talented team of The trend line to teach retailers what comparables to look for in other stores, how to discern the elements of success, and how to use these learnings to build new relationships and increase profits.
âThe Art and Science of In-Store Checksâ covers the review of retail stores in two parts. First, Lamb and Schwarzkopf will detail the who, why, and how of in-store checks – visiting and researching other outlets to learn more about their business – and how to make store recognition easier. Then, they’ll delve deeper into best practices – smart products, modern messaging, smart packaging, licensing opportunities, and trending topics – that can make seasonal and daily assortments more profitable.
âThe Art and Science of In-Store Checksâ is free for retailers and will run for approximately one hour. The webinar will be presented at 10:00 a.m. PDT / 1:00 p.m. EDT, and participants will earn 1 CEU. Registration is available now.
Lenise Willis, editor-in-chief; Anne-Marie Earl, editor-in-chief; and Alex Herring, editor; make up the editorial team of Gifts & Decorative Accessories. The team keeps abreast of the latest product trends, market debuts, consumer insights and business news to keep retailers up to date with what’s happening in the gift industry. With reports from the GDA team, retailers are able to increase customer engagement, diversify their product line and more.