Cassettes are making a comeback?
Some people attribute this to nostalgia, others point to Gen Z curiosity, and even stranger things became suspect, but the tapes are making a comeback. We understand perfectly why vinyl aroused interest a few years ago. The sound quality is an improvement over streaming. But the tapes?
The news is a boon for National Audio Company, the only company in the United States that currently manufactures cassettes – or any form of magnetic tape. The company’s sprawling factory in Springfield, Mo., will soon be the only place in the country that makes the tape that goes inside audio cassettes.
When major audio production houses and music labels stopped producing cassette tapes, National Audio began accumulating material to become a major duplicator of musical tape recordings. Today, some of the largest companies that have retired from the audio tape duplicating business are regular customers of National Audio Company.
For years, the company purchased tape from tape manufacturers to make cassettes. Given a dying market, these companies stopped producing tapes. So, a few years ago, the National Audio Company started producing the tape itself. Today, National Audio Company finds itself the only magnetic producer in the United States. Their only competitor is a French company.
In addition to the tapes themselves, the company prints and labels the cassettes. They produce printing for packaging, including braille labels and postal services. They also produce private label packaged cassettes for several major brands.