As Independence Day approaches, volunteers urge masses to buy locally made flags and avoid Chinese-made ones
Considering the high demand for the national tricolor flag ahead of Independence Day and the rollout of the “Har Ghar Tiranga” campaign, volunteers are calling on citizens of Pune not to buy Indian flags made in China but to choose locally made ones.
Bharat Flag Foundation volunteers hand out leaflets to people and traders asking them to celebrate Independence Day and the ‘Har Ghar Tiranga’ campaign by buying only ‘Made in India’ flags which are made available on the market for Rs 30 each.
“With the ‘Har Ghar Tiranga’ campaign taking place ahead of Independence Day, there will be a huge demand for the Indian tricolor and it is possible that a large number of Chinese-made flags will be pushed into the market. If these flags are bought, indirectly, we will encourage the Chinese economy,” Rahul Bhalerao, executive chairman of the Bharat Flag Foundation, told PTI on Sunday.
The “Har Ghar Tiranga” campaign, launched as part of the country’s 75th independence anniversary celebrations, aims to inspire people to wear the tricolor with almost no restrictions. This campaign aims to motivate citizens to raise the tricolor at home for three days – from August 13 to August 15.
Bhalerao said the organization is calling on people to buy only the locally made flags to encourage India’s economy. “We call on sellers and buyers to choose ‘made in India’ flags and stay away from flags made in China,” he said.
Girish Murudkar, who runs Pune’s famed Murudkar Zendewale, a large-scale establishment that sells Puneri phetas (headgear), flags and badges, said demand for the national flag has increased at least tenfold due to the ‘Har Ghar Tiranga’ campaign.
“Usually, before Independence Day and Republic Day, around 20,000 small, medium and large size flags are sold in our outlets. However, with this campaign announced by the Center, the demand for the flag has increased. So far, we have sold about 50,000 to 60,000 flags, and as independence day approaches, the demand for the flag will increase,” said Murudkar, who heads the Bharat Flag Foundation. .
He added that they are making a 20 x 30 inch cotton/polyester flag available at Rs 30 each. “Anticipating the increased demand for flags due to the campaign, the government has changed the flag code and allowed machine-made polyester flags along with hand-woven (khadi) ones,” he said. .
The Ministry of Home Affairs has recently amended India’s flag code and allowed polyester or machine-made flags. As per the amendment, the national flag of India shall be hand made and hand woven or machine made, cotton/polyester/wool/khadi silk.
Murudkar said the demand for tricolors had increased tenfold. “Our main idea and goal is for people to buy only locally made flags instead of opting for flags made in China. We are reaching out to people through our foundation,” he said. declared.
Earlier on Sunday, Prime Minister Narendra Modi said the ‘Azadi Ka Amrit Mahotsav’ was turning into a mass movement and urged people to put ‘tiranga’ as their profile picture on their social media accounts between 2 and August 15.
(With PTI inputs)