Adidas offers a floating tennis court in the Great Barrier Reef
Adidas is building a giant floating tennis court just off the coast of Australia – and it says it’s trying to raise awareness of ocean pollution by doing so.
The sportswear giant has unveiled the huge, life-size terrain – which was built on a floating barge – which was pushed into the Great Barrier Reef, the world’s largest coral reef system, which runs along the coast of Queensland in northeastern Australia.
True to its message of promoting cleaner oceans, the course was constructed from recyclable plastic materials. It was then donated to a local school.
Adidas has put its brand name behind a campaign to end the dumping of plastic waste in the oceans.
To attract publicity for the eco-friendly tennis court, the company featured Australian Olympic stars Ian Thorpe and Jessica Fox.
“By 2050, there will be more plastic than fish in our oceans,” Thorpe said.
“This is a problem that has reached unfathomable proportions.”
Adidas is also committed to manufacturing products using environmentally friendly means. The company says it will phase out virgin polyester from production by 2024.
A favorite of sportswear brands, polyester gives fabrics greater stretch and absorbs less moisture, making it easy for athletes to wear.
But polyester comes from petroleum and is not biodegradable.
Adidas has pledged to use recyclable materials for 90% of its clothing lines by 2025, according to Elle.
Since 2019, Adidas has made tens of millions of pairs of sneakers from recycled plastic recovered from the ocean.
It has also pledged to reduce its carbon footprint by 30% by 2030.
Adidas’ apparel rivals have also pledged to move towards sustainability in the marketing of their products.
Nike has launched Nike Grind, an initiative inviting customers to return their old and used Nike shoes so that the material can be recycled and reused in other products.